Design is dead, they say. Hardly, I say.
Design was never the prettifying pit stop before launch. It's the intelligence layer that aligns, shapes, and multiplies the impact of an organization.
Read on, skepticDesign was never the prettifying pit stop before launch. It's the intelligence layer that aligns, shapes, and multiplies the impact of an organization.
Read on, skepticEx-IDEO, ex-Intuit, now Head of Design & Research at Qventus. I build design functions from zero and ship products people love, in domains where trust is hard-won and the stakes are high.
More about meSix principles I’ve used to build design and research functions where none existed.
See the six principles