Design is dead, they say. Hardly, I say.
Design was never the prettifying pit stop before launch. It's the intelligence layer that aligns, shapes, and multiplies the impact of an organization.
Read on, skepticDesign was never the prettifying pit stop before launch. It's the intelligence layer that aligns, shapes, and multiplies the impact of an organization.
Read on, skepticEx-IDEO, ex-Intuit, now Head of Design & Research at Qventus. I build AI-native design functions from scratch, help teams leapfrog past expensive mistakes, and ship domain-defining products people love in industries where the stakes are high and trust is hard-won.
More about meSix principles I've used to build design and research functions where none existed.
See the six principles